JJ Bear Campaign
Throughout the 2009 holiday season, JJ Bears were once again sold at participating RONA outlets across Ontario. Funds were raised through the sale of JJ Bears and the option to donate $2 upon check-out. This year more than 5,500 bears were sold!
Evanov Radio Group and Blade Creative Branding have been long standing sponsors of the JJ Bear campaign. With the addition of RONA in 2008, the Children's Aid Foundation has been able to bring JJ Bear to a provincial level working with participating retailers across Ontario.
RONA is the only corporation that has a province-wide scholarship program for youth in the care of a children's aid society and we couldn't be more proud to partner with them. "RONA's support has been an incredible addition to the JJ Bear program," says Ann Barnard Ball, Executive Director, Children's Aid Foundation. "We look forward to seeing this partnership grow."
Thank you to those who supported the 2009 campaign. Your generous contributions will allow many youth in need to attend post-secondary education, putting them on the path to reaching their full potential.
Radio Commercials
2009
2008
RONA President and CEO, Robert Dutton, and Children’s Aid Foundation Chairman of the Board, Peter Lee, met to kick off this year’s JJ Bear campaign. Karen, from the Stockyards store, and Dominique, a youth who received a RONA scholarship from the Children's Aid Foundation also gave a helping hand.
DJ Monaco and the Street Promotion Team at RONA, Woodbridge
Last year JJ Bears were sold at the TTC's Queen station- can we say bear on the move?!
Want to make the holiday special for children in need?
Learn how you can become a Surrogate Santa.