CORPORATE PARTNERSHIPS AND SPONSORSHIP
Partnerships are at the heart of what we do. Working with our corporate partners we make a far greater impact than we could by acting alone. Together, we can change lives.
Partnering with Children’s Aid Foundation of Canada is an effective way to engage your employees and establish your brand as a Canadian leader focused on bettering the lives of vulnerable children.
WHY PARTNER WITH CHILDREN’S AID FOUNDATION OF CANADA?
National reach, local focus
Raise your profile
WAYS TO PARTNER
Our dedicated team will work with you to identify a project for your company to invest in, and will provide reporting on progress and impact. Together, we will build an incredible, mutually beneficial partnership, tailored to meet your objectives while maximizing the impact of your support on the lives of vulnerable children and youth.
Hosting a range of unique events throughout the year, we are looking forward to working with you to find the best fitting sponsorship opportunity that will shine a spotlight on your organization. Through these sponsorship opportunities, you will be able to position your corporation as a thought-leader, host important clients, and raise your reputation in the community.
In response to the need for young people in and from care to have a greater voice in shaping public perceptions, the Children’s Aid Foundation created five14 Talks to celebrate Children and Youth in Care Day and inspire change. Five speakers presenting 14-minute talks encourage Canadians to think big about making positive change within the child welfare system. Learn more
The Children’s Aid Foundation of Canada Gala – Teddy Bear Affair
The Children’s Aid Foundation Annual Gala is widely recognized as one of Toronto’s most highly anticipated black-tie galas. Revenue generated from the event is used to support the most pressing needs of vulnerable children in our community. Learn more
Holiday Season Celebration
The annual Holiday Season Celebration has provided hope and happy memories to tens of thousands of Toronto’s most vulnerable children and youth for over 30 years. Kids in care and their foster families gather for a day of celebration. Learn more
Utilizing cause marketing, your organization can align with a cause you believe in by engaging your customers and employees. This leads to building customer loyalty, increasing employee motivation and retention, and differentiating your company from the competition. We will work with you and your organization to customize powerful cause marketing campaigns that suit your needs.
Hudson’s Bay Company
A national cause-related marketing partnership between HBC Foundation and Children’s Aid Foundation of Canada provides critical mental health support to youth leaving care across Canada. Proceeds from a candle designed by Brian Gluckstein and sold at Hudson’s Bay and Home Outfitters across the country helps provide counselling and therapy for young people leaving care, who have all experienced childhood trauma. Learn more
Loblaw Give a Little, Help a Lot
Loblaws stores across Ontario raised funds for Children’s Aid Foundation of Canada through their Give a Little Help a Lot in-store campaign. Cashiers asked customers to donate $2 to the campaign, with the proceeds going towards teaching at-risk youth about healthy cooking and eating.
Hudson’s Bay Company
Meet Hudson, the 2017 HBC Foundation limited-edition Charity Bear. Proceeds from the sale of each Charity Bear will go towards the HBC Foundation’s HEADFIRST Program, which will in turn support the HBC Foundation Youth in Transition Mental Health Fund at Children’s Aid Foundation of Canada.
Since its launch in 2005, the Charity Bear collection has raised more than $1.6 million to help improve the lives of Canadians. Hudson is available for purchase at Hudson’s Bay and at thebay.com.
Children’s Aid Foundation of Canada offers employee engagement opportunities to complement corporate values and involve employees and customers in a meaningful way. Employee engagement helps to boost morale, productivity and retention.
We will work with your organization to identify unique initiatives which align with your social responsibility strategy. We can provide employee volunteer opportunities along with the tools and resources needed to create an impactful employee giving campaign, giving your employees an opportunity to support vulnerable children and youth in Canada. We are active on Benevity, the online workplace giving, matching, and volunteering platform. Employees can also donate directly to the Children’s Aid Foundation of Canada or via United Way.
CIBC Miracle Day™
Every year, on the first Wednesday in December, the CIBC Capital Markets team and CIBC Wood Gundy Investment Advisors donate their fees and commissions to help kids in need. Since its inception, CIBC Miracle Day has raised over $90 million for children’s charities across Canada and $241 million globally. For more than two decades, funds raised on CIBC Miracle Day have supported a wide of variety of Children’s Aid Foundation of Canada programs and initiatives.
Media sponsorships provide the Children’s Aid Foundation of Canada great budgetary relief, giving us an opportunity to shine a spotlight on the impact of our work and raise awareness of the issues facing kids in the child welfare sector. These sponsorships include donated TV, radio and social media advertisements.
The Globe and Mail
The Globe and Mail has generously donated gift-in-kind print and digital support consisting of colour advertisement space, and on-line impressions on The Globe and Mail networks. This gift gives the Foundation enormous leverage to the outreach efforts, educating the public about the cause, and providing opportunity to celebrate the generosity of the donors and volunteers. It aids the work of the Foundation, and also publically demonstrate The Globe and Mail’s strong commitment to the country’s most vulnerable children and youth.
MEET OUR PARTNERS
We are extremely grateful to every one of our corporate partners for the critical role they play in helping us improve the lives of Canada’s most vulnerable children and youth. Here, we are proud to highlight the contributions of corporations whose long-standing commitment has had a profound impact on the work and mission of the Children’s Aid Foundation of Canada and the young people we serve.
HSBC Bank Canada
HSBC’s funding supports the HSBC Bank Canada National Transformation Project, providing vulnerable children and youth involved in the child welfare system with flexible and intensive educational and social supports. The Project will continue into 2020, ensuring the sustainability and success of the program and significantly improving rates of primary and high school graduation and post-secondary enrolment. HSBC Bank Canada employees are a vital part of our volunteer team, dedicating their time to various programs and events.
In early 2017, RBC Foundation committed $1 million towards a national employability program at 4 sites across Canada. CAFC Youth Works Supported by RBC Future Launch is aimed at helping young people leaving care and ensuring they have the skills they need to move forward into a brighter future. In 2017 we proudly welcomed RBC as a sponsor of the annual Five14 Talks – an event to celebrate Children and Youth in Care Day and inspire change.
For the past two decades, CGI has been an integral partner of the Children’s Aid Foundation of Canada Gala as Patron Partner. In addition to CGI’s financial contribution to the Gala, dedicated groups of CGI employees from across the Greater Toronto Area continually show their unwavering support by volunteering their time on event day.
BMW Financial Services
Corporate partnership between BMW Financial Services and Children’s Aid Foundation of Canada extends over 10 years. BMW Financial Services makes a vital annual commitment to the CAFC Education Fund, Teddy Bear Affair Gala, and provides volunteers for the Joe Carter Classic Golf Tournament.