CORPORATE PARTNERSHIPS AND SPONSORSHIP
Partnerships are at the heart of what we do. Working with our corporate partners we make a far greater impact than we could by acting alone. Together, we can change lives.
WHY PARTNER WITH CHILDREN’S AID FOUNDATION OF CANADA?
National reach, local focus
Raise your profile
WAYS TO PARTNER
Our dedicated team will work with you to identify a project for your company to invest in, and will provide reporting on progress and impact. Together, we will build an incredible, mutually beneficial partnership, tailored to meet your objectives while maximizing the impact of your support on the lives of vulnerable children and youth.
Hosting a range of unique events throughout the year, we are looking forward to working with you to find the best fitting sponsorship opportunity that will shine a spotlight on your organization. Through these sponsorship opportunities, you will be able to position your corporation as a thought-leader, host important clients, and raise your reputation in the community.
The Children’s Aid Foundation of Canada Gala – Teddy Bear Affair
The Children’s Aid Foundation of Canada Annual Gala is widely recognized as one of Toronto’s most highly anticipated black-tie galas. Revenue generated from the event is used to support the most pressing needs of vulnerable children in our community. To learn more about the 2020 Gala – Teddy Bear Affair, click here.
Holiday Season Celebration
The annual Holiday Season Celebration has provided hope and happy memories to tens of thousands of Toronto’s most vulnerable children and youth for over 40 years. Kids in care and their families gather for a day of celebration. Learn more
Utilizing cause marketing, your organization can align with a cause you believe in by engaging your customers and employees. This leads to building customer loyalty, increasing employee motivation and retention, and differentiating your company from the competition.
We will work with you to customize powerful cause marketing campaigns that suit your needs.
Loblaw Give a Little, Help a Lot
Loblaws stores across Ontario raised funds for Children’s Aid Foundation of Canada through their Give a Little Help a Lot in-store campaign. Cashiers asked customers to donate $2 to the campaign, with the proceeds going towards teaching at-risk youth about healthy cooking and eating.
Children’s Aid Foundation of Canada offers employee engagement opportunities to complement corporate values and involve employees and customers in a meaningful way. Employee engagement helps to boost morale, productivity and retention.
We will work with your organization to identify unique initiatives which align with your social responsibility strategy. We can provide employee volunteer opportunities along with the tools and resources needed to create an impactful employee giving campaign, giving your employees an opportunity to support vulnerable children and youth in Canada. We are active on Benevity, the online workplace giving, matching, and volunteering platform. Employees can also donate directly to the Children’s Aid Foundation of Canada or via United Way.
Corporate Lunch & Learns and Townhalls
Looking to engage your employees and executives? Let our team introduce the issues facing Canada’s most vulnerable children and youth. Our Youth Ambassadors can share their personal experiences in child welfare to help bring this important cause to life. Your employees will have the opportunity of signing the Stand Up for Kids pledge and joining our national movement.
Pro-bono media partnerships provide Children’s Aid Foundation of Canada significant budgetary relief, giving us an opportunity to create greater awareness for the issues facing kids involved in child welfare, and the impact of the Foundation’s work. It also provides the opportunity to celebrate the generosity of donors and volunteers. These sponsorships include all media: television, radio, print, out-of-home and digital. Examples of media partnerships include:
The Globe and Mail
The Globe and Mail generously supports the Foundation as our Stand Up for Kids National Media partner. Through this partnership, the Foundation has received gift-in-kind print and digital support including national print advertising and on-line impressions on The Globe and Mail networks.
Rogers Communications generously supported the Foundation’s COVID-19 Response Program by donating creative production services (television and digital) to raise awareness and public support for our Emergency Appeal, raising critical funds for Former Youth in Care.
Bell Media has generously supported the Foundation’s COVID-19 Response Program through pro-bono media support (television).
Corus Entertainment has generously supported the Foundation’s COVID-19 Response Program through pro-bono media support (television and social media influencer program).
MEET OUR PARTNERS
We are extremely grateful to every one of our corporate partners for the critical role they play in helping us improve the lives of Canada’s most vulnerable children and youth. Here, we are proud to highlight the contributions of corporations whose long-standing commitment has had a profound impact on the work and mission of the Children’s Aid Foundation of Canada and the young people we serve.
Air Canada Foundation supports the Health and Well-Being Program that provides emergency health funding for at-risk children and youth in Ontario, British Columbia, Nova Scotia and the Northwest Territories. The support of Air Canada Foundation helps to fill the substantive gap between basic government-funded health care, and the necessary preventative and specialized supports that many vulnerable children and families desperately need.
BMO Capital Markets
Children’s Aid Foundation of Canada is pleased to be partnering with BMO Capital Markets as a beneficiary of its Equity Through Education program.
Equity Through Education is a charitable initiative aimed at creating a more diverse workplace by offering support to help bright, deserving people realize their educational ambitions by giving them opportunities they might not otherwise have.
Since its inception in 2005, the BMO Capital Markets Equity Through Education program has raised over $20 million by each year donating one day’s institutional trading commissions earned across North America and Europe directly to organizations that provide access to education. Assistance has been provided to more than 5,000 students through scholarships, bursaries, stipends, mentoring programs and job search strategy forums.
This year’s Equity Through Education trading day will be held on September 23, 2020. Please consider placing your trades with BMO Capital Markets on that day; growing the good with zero barriers to learning.
Since 1991, Manulife and Children’s Aid Foundation of Canada have built a powerful partnership in support of Canada’s most vulnerable children and youth. In 2017, Manulife made a significant commitment to dramatically expand a national cooking and nutrition training program for youth leaving the care of the child welfare system, equipping them with critical life skills designed to teach healthy choices. Children’s Aid Foundation of Canada’s Cooking Toward Independence Program, sponsored by Manulife, will reach nearly 1,500 young people over the course of the next three years through tailored cooking and nutrition workshops in addition to fitness opportunities that meet our young people’s unique needs.
We are proud of our new partnership with Medalist Capital, which will remove the complex financial barriers vulnerable children and youth face in accessing life-enriching activities and experiences for vulnerable children and youth through their support of the IGNITE THE SPARK FUND. Access to the IGNITE THE SPARK FUND can change the trajectory of the lives of vulnerable children and youth, allowing them to build confidence, self-esteem, friendships; while also giving kids the opportunity to just be kids and explore their passions.
Founded in 2005 with a $1.5M gift from Scotiabank, the Scotiabank Stay in School Program is based in evidence showing that regular access to tutoring and awards celebrating a child’s accomplishments can help them improve their grades, stay in school, and build self-esteem to ensure their academic success over the long term. Over 23,000 elementary and high school students have received support since the inception of the program, which includes tutoring and financial incentives for academic success and graduation awards.
“Young people are our future leaders, and Scotiabank is committed to nurturing their growth. Young people from care need extra tools and resources to succeed, and we are proud to be helping them reach their infinite potential through the Scotiabank Stay in School Program”. – Jacquie Ryan, Vice President, Sponsorship Marketing and Global Philanthropy, Scotiabank.